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How to Improve Your Website's Performance and Gain Customers

Foreword

As what you are about to read was written during May 2002, it may sound a bit dated, bearing in mind the speed at which the internet moves, however the fundementals have not changed and are still valid today as they were then.


The recent shakeout of dot-com companies may lead you to wonder if there is any formula for success in the cutthroat world of today's web economy. The problem as I see it is the constant blowing hot and cold by the so called experts. Ironically the same people who relished telling us what a great investment the high profile dot-com's were and constantly hyped up their worth, delight in telling us of their failure. However, worldwide small and medium size internet companies and business units were quietly making money - not loosing it.

The demise of e-commerce was awfully premature. However many of the firms which at first overestimated the value of the web as a channel are now equally underestimating it. Companies, which sank a lot of money into online initiatives previously, are loath to make the same mistake again. While their intentions towards that end are laudable, they are missing the boat. They should re-evaluate their websites and if needed bring in some expert help in the form of a Web Page Consultant in order to focus on cutting costs and bolstering sales.

One thing is certain - the advent of the Internet has forever changed the way business is conducted and as it evolves the way business is conducted will evolve still further. For many this process has been intimidating, inhibiting, frustrating and perplexing. To some, the process has been exhilarating, stimulating and enriching.

On the web you are effectively on "Internet time", where three months is the equivalent of a year.

As with any set of complex business questions, there isn't a single right answer or method. We can't pretend to cover every detail surrounding the fundamental question of how to increase the number of visits made to your site and how to convert those visitors into paying customers.

"Greatness is not where we stand, but in what direction we are moving. We must sail sometimes with the wind and sometimes against it - but sail we must, and not drift, nor lie at anchor."

- Oliver Wendell Holmes

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