How to Improve Your Website's Performance and Gain Customers
Foreword
As what you are about to read was written during May 2002, it may sound a bit
dated, bearing in mind the speed at which the internet moves, however
the fundementals have not changed and are still valid today as they
were then.
The recent shakeout of dot-com companies may lead you to wonder
if there is any formula for success in the cutthroat world of
today's web economy. The problem as I see it is the constant
blowing hot and cold by the so called experts. Ironically the
same people who relished telling us what a great investment the
high profile dot-com's were and constantly hyped up their worth,
delight in telling us of their failure. However, worldwide small
and medium size internet companies and business units were quietly
making money - not loosing it.
The demise of e-commerce was awfully premature. However many of
the firms which at first overestimated the value of the web as a
channel are now equally underestimating it. Companies, which sank
a lot of money into online initiatives previously, are loath to make
the same mistake again. While their intentions towards that end are
laudable, they are missing the boat. They should re-evaluate their
websites and if needed bring in some expert
help in the form of a Web Page Consultant in order to
focus on cutting costs and bolstering sales.
One thing is certain - the advent of the Internet has forever changed
the way business is conducted and as it evolves the way business is
conducted will evolve still further. For many this process has been
intimidating, inhibiting, frustrating and perplexing. To some, the
process has been exhilarating, stimulating and enriching.
On the web you are effectively on "Internet time", where
three months is the equivalent of a year.
As with any set of complex business questions, there isn't a single
right answer or method. We can't pretend to cover every detail
surrounding the fundamental question of how
to increase the number of visits made to your site and how to convert
those visitors into paying customers.
"Greatness is not where we stand, but in what direction we are moving.
We must sail sometimes with the wind and sometimes against it - but
sail we must, and not drift, nor lie at anchor."
- Oliver Wendell Holmes
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